Digital Marketing Executive

Job Title: Digital Marketing Executive
Reporting To: Head of Digital Marketing
Contract type: Permanent
Country: United Kingdom
Location Details: Exeter

Main Purpose and Scope
To assist the success of the Paid Media & Analytics department by creating, managing and optimising client campaigns. Alongside this, supporting Search Engine Optimization to help optimise strategies for Organics clients.

Duties and Key Responsibilities

Paid Media & Analytics
To respond to client briefs and input on strategy that will best achieve the goals of the campaign. This involves identifying target audiences, reach, platforms and distribution of budget.

• To set up campaigns across paid channels such as Google Ads, Facebook, Twitter, Instagram, Linkedin, etc.
• Creating or suggesting ad copy and assets, and uploading to the various platforms
• Configure Google analytics goals to support conversion optimisation
• Create and implement UTM tags to track campaign medium and source data
• Creating Google Analytics reports and Data Studio dashboards to effectively present client KPIs and targets
• Ensuring important detail is correct, such as budgets, audience targeting, campaign dates, and tracking
• To be vigilant, careful, and methodical when creating and going live with campaigns
• To manage campaigns on a day-to-day basis, and to keep on top of actions
• To analyse performance throughout the campaign, and suggest improvements and changes to help reach targets

SEO

• To conduct Keyword Research to inform a hybrid search (SEO & Paid Search) strategy
• To assist with the creation of on-page SEO elements such as meta titles and descriptions, heading and alt tags.
• To pull together ranking and visibility reports outlining findings and present back to relevant team members
• To work alongside Head of Digital Marketing in delivering strategies for clients
  Provide ad-hoc SEO support

Client Relationship Management

• To communicate and support on strategy and gaining client approval on campaigns.
• To provide real-time reports into results against target KPIs, and to offer insights and advice on best achieving campaign goals.
• To ensure client expectations are met and targets are delivered within set timeframes.

Experience

• Google Ads, Facebook Ad Manager (including Instagram), Twitter Advertising, and Linkedin Ads
• Google Analytics
• Data Studio
• Keyword Research Tools

What you’ll get in return

You’ll be coming into a thriving agency, working on a mix of large client projects across the full digital spectrum. You’ll have a chance to make a real impact on the business from day one. Our extensive benefits package includes:

• Monthly wellbeing allowance
• Personal development training plan
• Enhanced parental packages
• Cycle 2 work, retail discounts, fitness discounts
• Mental and physical wellbeing support
• Monthly star performer awards
• Flexible working
• Ability to work from home
• Monthly social get togethers (virtual for the time being)
• Plus a whole lot more!